Despite all the news coverage about the recent study of vitamins in older women, it’s going to take a lot more to knock out the Nutraceutical market. According to a recent Market Watch Story :Preventative Medicine Trend Pushing Nutraceutical Market Expansion: Nutraceuticals market worth $128.6 billion in 2010.
Why do we care? Because this is a huge profit center for those in the smoothie business. When adding nutraceuticals to a smoothie, you can increase the retail price by $1.00. Costs vary, but the savvy buyer can profit 75% or more off the addition of some vitamins, minerals and brain boosts.
We’d love to hear how nutraceuticals are adding to your bottom line. Don’t forget our Customer Video Testimonial Contest which ends Oct 31, 2011. We’re offering 4 prizes, valued at $280 each to the category winners.